Insights & guides.
Practical guides on security, engineering, AI, design, and growth, written from how we build.
Start here.
Three guides worth reading first.
01 / 02 guides
Security.
Threat models, access control, and the everyday practices that make software hard to break.
Back to topics ↑- 01What a threat model looks like for a small web appA threat model is not a binder for banks. For a small web app it fits on one page and shapes almost every decision that follows. · October 28, 2026 · 4 min
- 02Secrets, keys and access: least privilege in practice for a startupLeast privilege sounds like enterprise policy. In a small team it comes down to a few habits about where secrets live and who can touch what. · October 14, 2026 · 3 min
02 / 01 guide
Engineering.
Stacks, architecture, and the build decisions that decide whether a product can keep growing.
Back to topics ↑03 / 01 guide
AI.
Practical AI: assistants grounded in your own data, evaluation, and keeping that data under your control.
Back to topics ↑04 / 01 guide
Design.
Brand, interface, and design systems that stay consistent without slowing a team down.
Back to topics ↑05 / 01 guide
Growth.
Search, content, and measurement for new products, without paying for tactics that do not work.
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